The Secret Life Of Pets 2 Movie Premiere
JG2 Collective pulled out all the stops for this unforgettable movie premiere and post party. Working seamlessly with Universal Pictures and other trusted partners we brought this animated animal romp into reality. The Secret Life of Pets 2 movie premiere featured the vocal talent of comedy sensation Kevin Hart, the iconic film legend Harrison Ford and many, many more. The second installment of The Secret Life of Pets deserved a press line and post-festivities worthy of the high-profile star power it was packing.
Universal Pictures turned to JG2 Collective to design, produce and execute the perfect combination of events that showcased the amazing talent and offered a family friendly post celebration for kids of all ages. Set on the street between the beautiful Village and Bruin Theatres in Westwood, California, The Secret Life of Pets 2 movie premiere had a vibrant green carpet opened with a fabulous double-sided entrance piece featuring beautiful 3D title treatments. There were also platforms offering attendees amazing photo ops that set the tone for the rest of the arrivals experience. Once past the entry, guests were wowed by an 80’ long and 28’ high New York City Skyline. This skyline towered over an amazing double-sided brownstone façade complete with front steps and Cherry Blossom Trees.
Meanwhile, as guests enjoyed the film screening, JG2 Collective and their partners went into swift action transforming the space into an incredible post party spectacular. The post party design carried attendees through the NYC city scape and into the country. Excited guests were thrilled with a host of summer fun activities including rock climbing walls, mini car rides and a massive carnival swing ride. How fun! With over forty thousand square feet of astro turf, this massive event stretched the length of Broxton Avenue and into a nearby parking lot. This lot was completely transformed so guests could enjoy amazing buffets, desserts and even pizzas cooked in real time in a huge stone fire grill. Games and activities peppered the event ensuring that every single one of the 1700 guests had an experience they would never forget. The Secret Life of Pets 2 movie premiere was the hottest ticket in town!