• Design
  • Planning
  • Branding
  • Marketing

Meet Joel Goldman

With over 20 + years of professional experience fulfilling needs in video, lighting, conceptual scenic design and countless- truss based structural/rigging solutions, Joel Goldman has become the quintessential jack of all trades in the special events, live broadcast and experiential markets. His years of experience and his breadth of knowledge makes him the perfect eleventh hour call when the event is on the line and it has to be perfect. We are the go to event planner in Los Angeles and the West Coast.

100% Full Service

Event Design

We design anything you can imagine. There are no limits to our creativity.

Event Planning

Event experts with decades of experience on top of their game.

Event Production

Thorough testing and communication allows for special event excellence.

Event Marketing

We can integrate social media, promotions, filming, and products.

Out Of The Box

As a “Realistic Conceptual Designer”, Joel excels in “out of the box” conceptualization, while never disregarding physical structure or functionality. Over the years, Joel has designed and worked alongside Universal Pictures, 20th Century Fox Film Corporation, DEUTSCH LA, Target, Jack in the Box, Match Marketing, Adidas, VT Pro Designs, Sony and many more.

Any Idea... Anywhere, Anytime

Starting with the basics, hauling lights, bundling cables and pushing road cases, Joel literally built his career from the ground up. In 2002, he joined Entertainment Lighting Services (ELS) where he first met industry pioneer and ELS CEO, John Chuck. In a very short time, Joel was hand-picked by Mr. Chuck to work along side him in production sales. Joel’s unique perspective and fresh creativity blended well with Mr. Chuck’s decades of event expertise. Under his tutelage, Joel crafted a production development style that married the very best of Mr. Chuck’s foundational legacy with the newest and most innovative concepts in the market.

It was during his tenure at ELS that Joel picked up Vectorworks and taught himself how to CAD model while simultaneously pushing creative limits and exceeding all expectations placed on him. In 2015, another company, 4Wall Entertainment, bought ELS and immediately named Joel VP of Business Development. While he continued to deliver outstanding events, Joel discovered that his unique brand of client servicing highlighted by original concepts and personal accessibility is better served in a smaller, more boutique environment. This prompted Joel to take the next logical step and start his own production design/management company, JG2 Collective. Not missing a beat, JG2 Collective was eagerly received as an innovative and groundbreaking event planner in Los Angeles. High profile work soon followed and so did success. Check out the event planner categories below to see more awesome examples of our work.

Event Categories



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Event Planner Los Angeles

Because Joel is known to be up for almost anything, he has, throughout his career, been a part of many record breaking, head-turning projects known by the industry. Even the Guinness Book of World Records turned up for the reveal of the World’s Largest Coupon – a reverse kabuki drop scaling the side of the W-Hotel in Hollywood. Nearly everyone in the City of Los Angeles got a glimpse of Joel’s work when, on the eve of the LA Marathon 2015, the entire route of the run was lit up by the largest light display for a marathon. Brilliant beams of light pierced the night sky at every mile marker of the run. Joel was at the very beginning of Nike’s Human Race Around the World and it was Joel who helped create the Most People in a Selfie Photo Ever when they wanted to set that record at Hollywood & Highland’s Grand Courtyard.

“Creative”, “unique”, and “never been done before” are all phrases we love to hear at JG2 Collective. But that doesn’t mean we won’t sign up for something again and again. JG2 has been a repeating key figure for years in recurring major awards shows like The DGA Awards, The Tongles and the AVN Awards. The JG2 Collective Team has decades of experience in all levels and sizes of red carpet arrivals, post parties, fan activations, product launches and film festivals from LA to New York, San Diego to San Francisco, Las Vegas to Long Beach. Wherever the location, regardless the venue, never mind the complications, JG2 loves to hear a vision, conceptualize a design, problem solve any curveballs and deliver unforgettable experiences time and time again.