JG2
LA Marathon 30th Anniversary To celebrate the Los Angeles Marathon's 30th anniversary, Joel Goldman helped facilitate one of the largest marathon lighting activations ever. This epic event production was visible from all over the Los Angeles area. We used 124 spot lights (totaling over 7.5 million lumens) in 27 different locations to mark each mile of the marathon route. This was done from Dodger Stadium all the way to Santa Monica. ...
Jack in the Box World Record When Grandesign conspired with Jack In The Box to set the world record for the “world’s largest coupon”, they were right to bring their ambitious idea to Joel Goldman. Not only did they want to set the world record, they also wanted to hang their giant coupon from the side of a building in Hollywood and unveil it during a high visibility press event. They wanted a ground up, high-speed awe-inspiring reveal for t...
Furious 7 Movie Premiere Movie premiere event production in Los Angeles continues to evolve and so does JG2 Collective. At Universal Pictures’ FURIOUS 7 World Premiere fans and attendees alike were wowed by the dynamic original concept they saw. This groundbreaking design by Joel Goldman was spectacular. It was destined to be an iconic Hollywood event from the start. From the huge LED wall providing a real-time view of the arrivals for fans...
Straight Outta Compton Movie Premiere Movie premiere event planning in Los Angeles seems to have no limits, and Universal Pictures Straight Outta Compton movie premiere is a great example. For the much-anticipated World Premiere, Joel Goldman designed a massive vynil record flanked by large movie branding on slanted truss structures. This set the stage at the top of the black carpet for a live DJ to entertain bleachers of fans from his elevated D...
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