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Category: Portfolio

Jack in the Box

Jack in the Box World Record When Grandesign conspired with Jack In The Box to set the world record for the “world’s largest coupon”, they were right to bring their ambitious idea to Joel Goldman. Not only did they want to set the world record, they also wanted to hang their giant coupon from the side of a building in Hollywood and unveil it during a high visibility press event. They wanted a ground up, high-speed awe-inspiring reveal for...

LA Marathon

LA Marathon 30th Anniversary To celebrate the Los Angeles Marathon's 30th anniversary, Joel Goldman helped facilitate one of the largest marathon lighting activations ever. This epic event production was visible from all over the Los Angeles area. We used 124 spot lights (totaling over 7.5 million lumens) in 27 different locations to mark each mile of the marathon route. This was done from Dodger Stadium all the way to Santa...